《财富》2019全球大预言(6)
时间:2023-09-21 01:40 来源:网络整理 作者:墨客科技 点击:次
The world’s biggest advertising companies, Facebook and Google, face a worthy adversary in Amazon whose online advertisement platform is undergoing a “meteoric rise,” according to research firm eMarketer. Amazon now represents 4.2% of the U.S. online advertising market (compared with 58% combined for Facebook and Google), but expect that to double by the end of the year. People Start Caring About Their Data Corporations, thieves, and spies are aslosh in your data, yes. But there is something you can do about it. 2019 is the year consumers begin to vote with their feet. Regular folks—not just privacy nuts—will adopt ad blockers, VPNs, computer webcam shutters, encryption, and password managers. Suddenly, when purchasing a new toy, you will ask: How am I being digitally used—or abused? ***
叫车服务领跑者上市
The Ride-hailing Front-runner Go Public
图片来源：Courtesy of Lyft
Uber和Lyft的IPO备受期待，两家公司也为此你争我夺，它们得努力工作，才能争取到购买其股票的投资者。两公司均尚未盈利——实际上，它们已经亏损好几年了。我们预计二者上市的情况不同——投资者对Uber的IPO将不太感冒，因为股价高而且Uber经常引发争议。同时，他们将把Lyft视为有吸引力的标的，原因是该公司正从比自己大得多的对手，也就是Uber的手中稳步夺取市场份额，同时拥有从较低基数起步并迅速在整个美国快速扩张的潜力。
As Uber and Lyft race to much-anticipated IPOs, they’ll have to work hard to sufficiently woo investors to own a piece of their business. Neither company has turned a profit—indeed, both have been losing money for years. But expect divergent outcomes: Investors will greet Uber’s IPO with a shrug owing to its high price and the company’s penchant for controversy. Meanwhile, Lyft will be viewed as an attractive proposition because of its steady gain of market share from its much-larger rival as well as its potential for rapid growth across the country from a smaller base. ***
脱离固网的现象正从有线电视延伸到有线网络。完全依靠移动互联网的人群所占的比重已从2013年的8%升至20%，固网用户占比则从70%降至65%。随着无线网络继续提速，家庭固网在人们眼中可能很快就会变得和座机一样过时。
Cord cutting is spreading beyond cable TV to wired Internet connections. The percentage of people relying solely on cellular Internet has risen to 20% from 8% in 2013 while the percentage with a wired Internet connection dropped to 65% from 70%. With faster wireless on the way, that home Internet line may soon seem as outdated as a pay phone. ***
4. 新橙则灵 放在Instagram上够显眼而且口味复杂，橙色葡萄酒将在2019年赢得饮酒者的青睐。 近几年桃红葡萄酒一直是葡萄酒界最热门（只是已经降温）的趋势。它还没有出现失势迹象，因为大多数预测都认为今后四年桃红葡萄酒的增长率将在1.5%到2%之间。即便如此，大家也都在寻找下一款桃红葡萄酒。我们预计2019年富含单宁的橙色葡萄酒将开始流行起来。这种葡萄酒并非桔子酿制，它的名字有点儿误导性，其酿造原料是发酵时破皮较晚的白葡萄。由于受到侍酒师和品酒行家的喜爱，橙色葡萄酒不断登陆美国各大城市的葡萄酒名录。
4. Orange is the New Rosé Eminently Instagrammable and complex in taste, orange wines will win over drinkers in 2019. (责任编辑：admin) |