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　　Builders worked feverish 24-hour shifts in the summer of 2003 to get the tar down on a new track in Shanghai in time for Formula One debut in China next year. China is also working hard to build its own team of drivers, spending millions of yuan training and technology to get to leap-frog to the front of the global Formula 1 rankings. Eddie Jordan, chief of the Jordan Formula One team, visited the Shanghai track recently and received a hero welcome. The Chinese relied heavily on the Irishman for advice and guidance in their quest to build a world-class motor racing facility.

　　Welcoming Jordan on a whiz-tour around the track, Vice-President of Shanghai International Circuit Yu Zhifei said the racing chief had been nstrumental?in bringing Formula One to China and had helped the Chinese great deal?to make their track a model Formula One facility. Wined and dined by politicians and sports officials during his visit, Jordan was full of praise and hope for Formula One future in China. The Shanghai International track would, said Jordan, ?..set new standards for Formula One.?

　　Motor racing fans are likely to become very familiar with the name Yu Zhifei. In charge of promoting the Shanghai International Circuit, Zhifei is promising Formula One a cosy home and bright future in this shiny coastal metropolis. Extremely proud and excited. This is a significant event for the people of China?says Zhifei. Interest in Formula One is increasing dramatically in China. Shanghai glitzy new track is shaped like a massive and will hold a whopping 200,000 spectators. Costing $ 240 million to build, the 5.45 km venue was laid out by celebrated German designer Hermann Thilke, the man also behind the acclaimed new Malaysian motor racing track.

　　Other Asian nations queuing to join the circuit are India, Dubai, Turkey and Egypt. Bahrain is being added to the circuit along with China. Happily for the cigarette making sponsors all are nations with huge numbers of smokers and lax laws on tobacco advertising.

　　To recruit more smokers through the glamour of Formula One, cigarette sponsors are shifting their advertising focus to Asia. here will be more and more fixtures out of Europe?said a spokesman for F1. his will allow the sponsoring companies to transmit their branding back into the EU via the Formula One TV coverage.?Of the eight races currently held in Europe two are set to go to Asia in 2004. They are likely to be the Austria and San Marino fixtures. Health experts in both China and Europe have slammed the actions of the cigarette giants in pushing their sponsorship and advertising focus to Asia. China faces a massive public health crisis with millions of locals dying each year of cancer and other smoking-related illnesses. But with over ten percent of the government’s annual tax take coming from cigarette sales, officials are caught between a rock and a hard place.

　　Incredibly, more than half of China’s male doctors smoke, while many locals spend 60 % of their income feeding their nicotine crave. The Chinese government takes in over 5 billion US dollars a year in tobacco taxes but almost 8 billion dollars is lost here every year to lung cancer care and work days lost to illness caused by smoking.

　　According to a recent survey by the World Health Association, many Chinese children - invariably boys - start smoking at 13 and smoke a whopping 30 cigarettes a day, on average, by the time they are hooked. Cigarette smoking is accepted in China and local health officials may be panicking at the thought of Michael Schumacher coming to China to encourage sports-mad Chinese kids to support his sponsor, Marlboro, by lighting up.

　　People have got to learn to stop smoking!?stresses Li Xinjian, a doctor at Shanghai Disease Prevention & Control Centre. Dancer patients in Shanghai are getting younger and younger, with many dying in the 20s and 30s.?Almost seventy percent of Chinese men smoke and smoking will kill a third of all young Chinese men in their 30s, Li estimates.

　　Chinese health officials have begun to rein in the all-pervasive presence of cigarette advertisers. In a move which will surely scare the cigarette giant ambitions for China, Pepsi has taken over from Marlboro as sponsor of China national soccer league following pressure from health officials and anti-tobacco campaigners. And the race could be run by 2006 if Formula One directing body follows up on its plans to ban tobacco advertising in all international Formula 1 fixtures by 2006. The race is now on to cash in on the Formula 1 phenomenon and grabs the biggest share of the cigarette market in this massive land before the shutters come down.