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　　Chaleo Yoovidhya is the cofounder of Red Bull, in which he owns a 49 percent stake. In 2009, the company had US$4.4 billion in sales, with the caffeine-rich, super-sweet mixture popular with ravers, nightclub denizens, and tired workers the world over。

　　Red Bull made its debut in 1987, and now enjoys a significant market share among energy drinks. Its expanded product line now includes small “energy shots” and even sugar-free versions of the drink。

　　Chaleo, age 78, is one of Thailand’s richest citizens, with a net worth that "Forbes" recently estimated at some US$4.2 billion。

　　You might not know: Red Bull was based on Chaleo's very own Thai energy drink Krating Daeng, which means roughly -- you guessed it -- “red bull。”

　　2. Charoen Sirivadhanabhakdi: The brewer

　　Charoen Sirivadhanabhakdi's ThaiBev, or Thai Beverage Public Company Limited, is one of Southeast Asia’s biggest alcohol producers. The company is perhaps best known for producing Beer Chang, the potent, elephant-adorned brew that has wet the whistles of countless Thais and launched a million backpackers’ “Chang-overs。” 

　　ThaiBev is also a sponsor of English Premier League team Everton Football Club, and Chang’s iconic pachyderms adorn the club’s shirt. ("Chang" is Thai for elephant。)

　　The company also produces the local firewaters Sang Som and Mekhong rums (the term “rum” is used loosely here)， as well as the inexpensive brews Archa and the German beer-inspired Federbrau。

　　Charoen is estimated to be worth more than US$4 billion -- not bad considering the 66-year-old is the son of a fried mussel pancake vendor。

　　You might not know: Charoen also reportedly owns Bangkok’s Pantip Plaza, where gadgets of every stripe can be purchased。

　　3. William E Heinecke: Expanding waistlines nationwide

　　When you see restaurants like Dairy Queen, Burger King and Swensen’s in Thailand, you have one man to thank -- or curse -- in the name of globalization: William E. Heinecke。

　　The 61-year-old founded his company, Minor Group, in 1967, and now owns more than a thousand restaurants and 27 hotels in Thailand and throughout the Asia Pacific region。

　　Other brands his company controls in Thailand include the Marriott, the Four Seasons, Pizza Company and Sizzler。

　　Thailand has been good to Heinecke: he is thought to be worth $425 million. Heinecke was born in the U.S. but his family moved to Thailand when he was a teenager. He is now a Thai citizen。

　　You might not know: The resilient Heinecke beat Pizza Hut at their own game. He bought the Pizza Hut franchise in Thailand in 1980 but had a contract dispute with its U.S. parent company。

　　Pizza Hut then closed in Thailand, but Heinecke built a new company -- Pizza Company -- using Pizza Hut’s old store locations. The result: he captured some 70 percent of Thailand's pizza market in just six months。

　　4. Kraisorn Chansiri: Baffling brains with 'Chicken of the Sea'

　　Kraisorn Chansiri, 75, is the founder of Thai Union, one of the world’s biggest canned tuna firms. The company is Thailand’s biggest producer of canned and frozen seafood and last year became a truly global force by purchasing European tuna canner MW Brands for $860 million。

　　Kraisorn is worth an estimated $430 million。