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Available for free at , 360desktop extends the Windows desktop into a user-generated, Web-enabled panoramic workspace while giving content creators, developers and advertisers new ways to deliver interactive Web content directly to the user''s desktop.

"Despite all the amazing advancements of the Web, the main user interface of the Windows PC hasn''t changed for 15 years," said Chris Shipley, executive producer of DEMOfall. "360desktop has real potential to transform the way consumers organize, access and share content for much more efficiency and fun, while at the same time giving publishers, developers and advertisers an entirely new way to engage with their target audiences."

360desktop gives users a virtually unlimited desktop space, allowing them to better organize and uniquely personalize their computing experience. Users can pan between open Windows and applications or easily grab their favorite Web content -- including Web pages, videos, RSS feeds, games, slideshows and widgets -- for viewing independent of the browser, within the user-generated photo-panoramic background.

With 360desktop, content creators can author, keyword tag and share their own "360s" online as simple photo-panoramas, or can embed their own Web content or content from other users, Web publishers, developers and portals to create stunning desktop mash-ups and rich Internet applications.

These multimedia desktop 360s may be practical, promotional, commercial or simply fun, delivering more of everything users work with and enjoy, for instant desktop access.

360desktop also serves as a powerful content delivery, viral distribution and monetization platform for publishers and developers including photographers, entertainment portals, online game publishers and widget and application developers. By encouraging the viral distribution of their 360s via "360widgets" across social media networks, developers also have an opportunity to monetize their content by embedding ad feeds or e-commerce capabilities as part of their 360 content.

In addition, 360desktop allows advertisers to connect directly with -- and deliver content dynamically to -- their target audiences, right onto their desktops. By using their existing Interactive Advertising Bureau (IAB) format ads, or by creating specially-designed 360 format campaigns with branded content, embedded interactive ads, special offers, virtual product placement or e-commerce capabilities, advertisers can now also communicate with users while those users are outside the browser or offline.

"In this interactive and user-generated Web world, many millions of Windows users are in need of a better way to organize and personalize the way they work with their PCs. And publishers, developers and advertisers are looking for more effective ways to connect with those users," said Evan Jones, CEO and founder of 360desktop Pty Ltd. "We accomplish all of that with 360desktop, enabling both a compelling user experience and a unique, more powerful content delivery platform."

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow''s cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit

About 360desktop Pty Ltd.

360desktop Pty Ltd., the panoramic desktop platform company, is innovating interactive imaging based on 10 years of experience in the interactive software industry. Founded by Evan Jones and headquartered in Australia, 360desktop has an international network of sales, content and developer partners as it redefines the user''s desktop experience.

For information contact: Steve Kleine Rainmaker Communications (323) 334-5241 [email protected]

Source: 360desktop Pty Ltd.